TRADITIONAL, DIGITAL, VECTOR, 360°, BACKGROUND, CHARACTER, STYLE DESIGN, SKETCH, TURNAROUND, INFOGRAPHIC, MATTE PAINTING, ARTWORK, GRAPHIC
Visual representations may be extremely differentiated: drawing, painting, photomontage, pencil sketch, graphic, interactive design. The style is equally multi-faceted: pictorial, graphic, black and white, watercolour, flat, experimental and mixed media techniques. The desired output and rendering, ranging from perspective to two-dimensional, results from a series of technical and creative investigations and studies. And while this combination evolves, the focus is always on result, goal and target. Fields, colours, stroke, forms, atmospheres, lights and shades, proportions, characters and sceneries are the main characteristics of an image. The harmony ensuing from the union of every single element, one with the other and with the whole, has the picture work efficiently, from a minor detail all the way down to the complex whole. My job revolves around understanding the desired style, the one best suiting the project. The process changes depending on the aim of the output, whether it be for press, web, video, animation, interaction design or artwork purposes. For every production, it all starts with choosing the right style, namely that which most appropriately fits the project. Subsequently, the focus shifts to planning production with the aid of the most suited medium and software.