A character’s design differs according to the project. There are different styles that convey a pictorial, stylized, flat, experimental feel. One or the other may suit a distinct genre and acquire either cartoonish, fantastic, realistic or minimal traits. A successful character is functional to the project and inhabits a world which preserves likewise characteristics. The creation of the perfect character or mascot undergoes an analytic, creative process which weighs the appropriate proportions, shapes, colors, expressiveness.