LAYOUT FOR TV FORMATS
Layout for Cooking, one of Magneti Marelli’s web-television formats.
The client requested an enjoyable fresh communication and style with a structure that could be used as a standard format for the web channel. After the opening theme the narration proceeds with a presentation which combines live shooting and integrated graphics. Alternating split screens and variations of iris diaphragm and setting created a dynamic video suitable for serialization, creating an interchangeable format adaptable to different contents.