Storyboard for three live action commercials.
The storytelling is developed in three converging sub-narratives. The main intent was to get across the idea that an airplane can be a comfortable place just as an office or home. The narration is rich in familiar, emotional, comforting imagery. The first frames are details of two glasses making a toast, a hand on a laptop keyboard, a child in an armchair. The zoom out slowly reveals that the situations are taking place in an airplane. The ad’s pay off appears on the screen in the final scene of the plane crossing the sky.