STORYBOARD FOR WEB ANIMATION
Storyboard advertising an app for text editing.
The technique employed is the 2d frame by frame animation, using Flash e After Effects. Frames, camera movements, points of view, key poses were based on Vincent Mahe’s illustrations and the client’s text. The setting and scenes follow the explanatory voice over in order to provide a clear understanding of the advertised application. Useful information on the app’s features were delivered by means of a tutorial in which the character playing the app user is instructed by the animated mascot. Therefore the viewer’s perspective is embodied by the mascot Grammarly which is the stylization of the app’s logo itself.