SPOT, INSTITUTIONAL, VIDEO, ANIMATION, CARTOON, PROMOTIONAL, COMMERCIAL, ADVERTISING, TUTORIAL, PRESENTATION, INFOGRAPHIC, LAYOUT, FORMAT
The storyboard is the very phase when the narration is visualized through the image. The type of field, the point of view, the choice of the cut, the placement and the interaction of the characters, the backgrounds, and all the visual elements within the diegesis. A well-thought, carefully developed narrative technically and creatively arranged so as to have the highlights stand out. The sequence of tables helps set the pace and the visual style of the project. Details, panning shots, zooms, close-ups, full shots, cuts, fade-outs, depth of field are chosen to fit the storytelling best. The storyboard process begins with a brief, a script or a screenplay, writing translates into images. Every narration variously transposes on the visual level, the ultimate goal consisting in bearing the purpose of the project in mind and investigating the details, the actions and the composition for the sake of the narration. The technical development of every project reckons with the very nature of the project itself. When designing the storyboard for a cartoon, the techniques employed are those typically applying to animation. When it comes to a live-shot video, the techniques will be those applicable to shooting and filming. In case it is meant for a mixed technique video or a commercial, all the video components, and the related languages will be extensively explored. Beyond that, the storyboard method finds application for a variety of presentations, namely when the need arises to submit an idea sustained by visual and narrative aids.
The very nature of the storyboard is telling a story in images. Then a development on one or more panels of the story, in order to give an idea of the whole, but also a visual specificity of what will then be seen on the screen.